A survey on influence maximization models

M Jaouadi, LB Romdhane - Expert Systems with Applications, 2024 - Elsevier
Influence maximization is an important research area in social network analysis where
researchers are concerned with detecting influential nodes. The detection of influential …

An efficient path-based approach for influence maximization in social networks

S Kianian, M Rostamnia - Expert Systems with Applications, 2021 - Elsevier
It is no secret that the word-of-mouth has very powerful effect on the social interconnections,
but the question is “which factors influence the word-of-mouth effectiveness?” The answer …