The Language of Patient Feedback provides a unique insight into a diverse range of issues
related to healthcare. Through the comprehensive and detailed interrogation of 29 million …

In response to the heightened risk that coronavirus disease 2019 (COVID-19) poses to the
health and lives of people with obesity, in 2020 the UK government launched a new …

Commercial stock images are existing, artificially constructed visuals used by businesses
and media outlets to articulate certain values, assumptions and beliefs. Despite their …

The approaches to discourse introduced so far in this book are all best suited to the analysis
of language and therefore to texts that contain just, or primarily, this mode of communication …

This article analyses an award-winning film produced as part of the Chinese government's
'Healthy China Initiative'to increase awareness of cervical cancer among young women. The …

In recent years, social and political commentators have criticised the ongoing marketisation
of the UK's state-based healthcare system, the National Health Service (NHS). This paper …

The UK Government has produced an array of televised information adverts or 'campaigns'
to increase public awareness of COVID-19 and promote compliance with its subsequent …

Across Western democracies, the public sector has undergone significant changes following
successive waves of marketisation. Such changes find material expression in an …

Today, communication specialists working for public security and rescue services
increasingly use superficially personalized content, or apply 'a human touch', to promote …

The aim of this book is to explore some of the ways in which discourse can be studied in
contexts of communication about health and illness. At first, attempting to understand health …