Abstract Business-to-business (B2B) and business network scholars have begun adopting
an “ecosystem” approach to describe the increasing interdependence and co-evolution of …

Purpose This study aims to examine the development of service ecosystems literature and
its four premises as follows: the characterization of service ecosystems as loosely coupled …

The diffusion of innovation is generally referred to as the spread or adoption of a technology
within a social context. This view separates technological and market aspects of innovation …

Many core marketing concepts (eg, markets, relationships, customer experience, brand
meaning, value) concern phenomena that are difficult to understand using linear and dyadic …

Considerable managerial and academic interest has made engagement a key priority in
marketing and service research, spurring a rapidly increasing body of literature on this topic …

This positioning paper is informed by our judgment that the mainstream research on
business marketing and marketing in general is losing its relevance and vigor because it …

The circular economy (CE) presents an alternative perspective to the linear take-make-use-
dispose model prevalent in industrial value chains. CE envisions economies operating like …

This article provides a brief introduction and comments on the articles in this special issue
on transdisciplinary perspectives of service-dominant logic. Insights are provided that draw …

The formulation of strategic alliance by commercial, social and government organizations
has potential to simultaneously achieve market related success and develop solution to …

Purpose This paper addresses the growing fragmentation between traditional and digital
service innovation (DSI) research and offers a unifying metatheoretical framework …