In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Do people really care about their privacy? Surveys show that privacy is a primary concern
for citizens in the digital age. On the other hand, individuals reveal personal information for …

Digitization makes it easier for firms to build their innovation and marketing efforts around
consumers' personal data. In this research, we employ a privacy perspective based on …

Artificial intelligence of things technology provides smart surveillance capability for personal
data digitalization. It will invade individuals' information, physical, and social spaces and …

The increasing difficulty in managing one's online personal data leads to individuals feeling
a loss of control. Additionally, repeated consumer data breaches have given people a sense …

Considering the importance of customer trust in the m-commerce domain, this study aims to
examine the role of technology acceptance model (TAM) factors, mobile service quality (M …

Research shows that people's use of computers and mobile phones is often characterized
by a privacy paradox: Their self-reported concerns about their online privacy appear to be in …

Purpose The research aims to investigate how individuals can be persuaded to make
purchases through repeated and personalized messages. Specifically, the study proposes a …

Advertisers are increasingly monitoring people's online behavior and using the information
collected to show people individually targeted advertisements. This phenomenon is called …

Location-based advertising is an entrepreneurial and innovative means for advertisers to
reach out through personalised messages sent directly to mobile phones using their …