Online photo-sharing is commonplace in present-day tourism, yet previous studies revealed
contrasting implications of mobile connectivity and holiday photo-sharing on the tourist …

Social media plays a key role in shaping the image of a destination. Although recent
research has investigated factors influencing online users' perception towards destination …

Purpose This paper aims to examine the association between the perceived values of
information (economic, hedonic, functional, psychological) and the actual use of social …

The relevance of emoji in social media marketing has attracted tremendous interest from
academics and marketing professionals alike ever since emoji became a fixed component in …

Purpose Posting and sharing about food on social media has surged in popularity amongst
younger generations such as Millennials and Generation Z. This study aims to analyse and …

Purpose This study aims to understand how traveling Instagrammers should be
characterized by bridging socio-psychological concepts with Instagram usage and travel …

Rapid social and economic changes and the increasing use of resourceful ICT applications,
together with the emergence of “experience” centered tourism, have kept the required tour …

The recent popularity of visual social media has seen a parallel increase in the amount of
visual brand-related user-generated content (Br-UGC). This brand-related content created …

Tourists frequently research, plan, and reflect on their travel experiences online via social
networking sites (SNSs). While past tourism research suggests that differences exist in the …

In recent years, Natural Language Processing (NLP) has become increasingly important for
extracting new insights from unstructured text data, and pre-trained language models now …