Fake news is an all-pervasive phenomenon that has transcended social and political
boundaries and infiltrated the hospitality industry. While its growing prominence has piqued …

Tourism along river basins benefits both tourists and the economy, but its management
necessitates trade-offs between nature-based recreation and ecological functioning. Despite …

Purpose The purpose of this study was to investigate the online shopping intention of
customers by watching artificial intelligence (AI)–based deepfake video advertisements …

In this paper, the authors review extant natural language processing models in the context of
undergraduate mechanical engineering education. These models have advanced to a stage …

Purpose This study aims to establish a comprehensive understanding of the intricacies of
how individuals engage with deepfakes, focusing on limiting adverse effects and capitalizing …

The launch of ChatGPT has the potential to disrupt conventional approaches to tourism
marketing. In this context, the present research explores the distinguishability between …

Powerful new AI models such as OpenAI's DALL-E 2 or GPT-3 afford creative freelancers as
well as hospitality and tourism SMEs new ways of generating and using creative content for …

Purpose Automation poses to change how service work is organized. However, there is a
lack of understanding of how automation influences specific sectors, including specific …

The importance of enjoyable, memorable cellar door experiences is well-established in the
literature. The winescape, which incorporates views, building design, and ambience is …

The recent closure of the Uluru climb marked a pivotal moment in Australia's tourism history.
Uluru in the Northern Territory has long been a contested symbolic tourist site subject to …