J Yu, WCH Hong, R Egger - Journal of Travel Research, 2024 - journals.sagepub.com
In addition to the significance of visual content, text characteristics serve as salient factors influencing how users react to social media posts. By extracting 9,766 Instagram posts …
W Liu, S Kim, J Kim - Journal of Travel & Tourism Marketing, 2024 - Taylor & Francis
ABSTRACT P2P platforms offer accessibility to individuals aspiring to become micro- entrepreneurs by sharing their resources through online platforms. Among users of P2P …