Should I believe this review? The impact of nicknames on perceived authenticity of online reviews in peer-to-peer accommodation

D Fang, G Zhang, X Yang, Y Liu - Journal of Travel & Tourism …, 2024 - Taylor & Francis
To bridge the knowledge gap relating to consumers' efforts to distinguish fake from authentic
online reviews, this study explores the impact of different forms of address for P2P …

The Art of Post Captions: Readability and User Engagement on Social Media

J Yu, WCH Hong, R Egger - Journal of Travel Research, 2024 - journals.sagepub.com
In addition to the significance of visual content, text characteristics serve as salient factors
influencing how users react to social media posts. By extracting 9,766 Instagram posts …

P2P host brand management: conceptualization and utilization with a consumer behavioral economic approach

W Liu, S Kim, J Kim - Journal of Travel & Tourism Marketing, 2024 - Taylor & Francis
ABSTRACT P2P platforms offer accessibility to individuals aspiring to become micro-
entrepreneurs by sharing their resources through online platforms. Among users of P2P …