The influence of dense planting system on the technical efficiency of saffron production and land use sustainability: Empirical evidence from Gonabad county, Iran

M Ramezani, A Dourandish, T Jamali Jaghdani… - Agriculture, 2022 - mdpi.com
The cultivation of saffron, which is one of the most expensive agricultural products in the
world, is the main source of livelihood and economic wellbeing for the rural communities of …

The Effect of Marketing Mix on Brand Equity in Saffron Industry

AR Konjkav Monfared, A Jamadi, Z Doaei… - Journal of Agricultural …, 2023 - jead.um.ac.ir
IntroductionIn agricultural industry, saffron is one of the most valuable products that can be
produced and exported due to its special characteristics. Iran is the largest producer of this …

Pazarlama Stratejilerinin Yenilik Yönelimine Etkisinde İhracata Engel Unsurların Aracılık Etkisi

B Çetin, A Yalçın - İşletme Araştırmaları Dergisi, 2023 - ceeol.com
Amaç–Bu çalışmada pazarlama stratejilerinin yenilik yönelimine etkisinde ihracata engel
unsurların aracılık etkisi incelenmektedir. Çalışmanın amacı ihracatçı medikal mal ve hizmet …

The effect of the marketing mix and specialized knowledge on the export performance of SMEs exporting dry fruits

S Yarmand, H Mohammadi, A Karbasi… - Journal of Agricultural …, 2023 - jead.um.ac.ir
Export is a crucial driver of economic growth in various countries and significantly
contributes to a country's entry into global markets and enhances economic success. In …

La internacionalización del sector apícola argentino desde una mirada empresarial con énfasis en las cooperativas

J Andrieu, E Bernal Jurado, A Mozas Moral - 2024 - docta.ucm.es
ES Resumen. Entre los países del Sur global, Argentina enfrenta el desafío de desarrollarse
mediante la internacionalización de su economía, basada en una matriz exportadora de …

Presenting a Strategic Branding Model

M Haghighi Kafash, M Hamidi Beinabaj… - Journal of Strategic …, 2020 - smsjournal.ir
The aim of this study is to explain the model of strategic branding challenges with emphasis
on Iran's saffron industry. The method is combined (qualitative-quantitative). In the …

[PDF][PDF] A structural equation analysis of export marketing adaptation strategies on export performance: evidence from textile and garment exporting enterprises in …

S Assefa, A Ejigu, G Nemera - Innovations, 2021 - researchgate.net
The objective of this study was to examine the analysis of export marketingadaptation
strategy on export performance ofexport companies based in Medium and large scale …

Middle East Journal of Agriculture Research Volume: 13| Issue: 03| July–Sept.| 2024

M Hilmi - Middle East J, 2024 - curresweb.com
International trade has always been a main stay in diplomatic relations between countries
and so much so that diplomacy and international trade go hand in hand. Over the past …

[PDF][PDF] The Effect of Marketing Mix on Brand Equity in Saffron Industry

ARK Monfared, A Jamadi, Z Doaei, A Haghbin - 2023 - academia.edu
In agricultural industry, saffron is one of the most valuable products that can be produced
and exported due to its special characteristics. Iran is the largest producer of this product in …

STRATEGIC VALUE CHAIN MANAGEMENT AND PERFORMANCE OF FLORICULTURE EXPORTING FIRMS IN NAKURU CITY COUNTY, KENYA

VK Onyiego, A Osoro - International Journal of Social Sciences …, 2022 - sagepublishers.com
This study endeavors to explore in the area of strategic value chain management and
horticulture in Nakuru City County, Kenya. The specific objectives of this study was to …