Background and aims Previous research has explored the relationship between fear of
missing out (FoMO), social network site (SNS) use, and/or smartphone addiction by …

This article adopts an integrated knowledge inquiry approach and systematically reviews
(through content analysis) and draws themes (through thematic analysis) to explain the …

In the past decade, there has been a tremendous increase in the use of neurophysiological
methods to better understand marketing phenomena among academics and practitioners …

The increasing popularity of media multitasking is frequently reported in national surveys
while laboratory research consistently confirms that multitasking impairs task performance …

This research volume serves as a comprehensive resource for psychophysiological
research on media responses. It addresses the theoretical underpinnings, methodological …

This study extends the U&G theoretical perspective to account for the situated, adaptive, and
dynamic nature of mediated cognition and behavior. It specifies dynamic uses and …

This study measured arousal responses to multitasking by recording switches between
content on personal computers over a day. Results showed that switches occurred every 19 …

T he limited capacity model of motivated mediated message processing (LC4MP) is a data-
driven model developed to investigate the real-time processing of mediated messages …

While neuromarketing research delineates how specific neurophysiological methods offer
predictive power beyond traditional survey methods, few studies explore how these methods …

This study identifies 11 basic cognitive dimensions of media multitasking behaviors based
upon resource theories. These dimensions provide a conceptual framework to help compare …