The consumers, employees, and organizations have been deeply impacted by Covid‐19
pandemic. The present study offers a detailed coping mechanism for organizations based …

In the digital economy, effectively adopting public platforms for digital marketing has become
an important source of competitive advantage for small and medium-sized enterprises …

This research explores the impact of business-to-business (B2B) firms' efforts to construct
technology-enabled multi-sided platforms (MSP efforts) on their ESG performance through …

Organizations can adapt and use RPA to automate the manual tasks associated with their
financial process. The ability to automate manual tasks influences the business value, but …

Micro and small industries (MSIs) must utilize digital technology if they hope to meet
obstacles and endure in a market that is always evolving owing to technological …

Purpose Internet firms' business model innovation (BMI) is drawing increasing research
attention; however, the research in this field remains fragmented. This study aims to …

Research background: The growing popularity of social media increased its significance as
a tool for enhancing corporate reputation. However, SMEs are less engaged in social media …

We explore the linkages between social media marketing activeness and reputational
assets on digital platforms with a unique sample of over 8,000 customer-to-customer (C2C) …

Recognizing the challenges identified in the vast literature exploring the intellectual
landscape of Online Reputation Management (ORM) in the realm of e-commerce, this study …

Research in digital transformation has focused on the challenges, determinants, or
influencing resources, tools, and capabilities that enhance successful performance …