When consumers become aware of their inconsistent ethical behavior, they experience
ethical dissonance and attempt to rationalize their past misconduct through neutralization …

Serving as a social glue in interactions, consumer empathy takes center stage in shaping a
pleasant customer experience. Our holistic framework of an empathic customer experience …

The whole purpose of the present research was to advance the comprehension of the
mediating effect of emotional advertising on consumer decision-making style and purchase …

Splash advertisements have been one of the most fastest-growing advertising in mobile
apps. Given the intrusiveness of ads, mobile splash advertisements introduced skip control …

Purpose This paper aims to reconcile conflicting findings about the role of corporate social
responsibility (CSR) in counteracting the negative impacts of brands' ethical transgressions …

Introducción: Las polémicas que han rodeado al Mundial de fútbol de Catar han llevado a
reprobar a las marcas patrocinadoras por vincular su imagen con un evento adjudicado de …

This study aimed to examine the persuasive influences of moral emotions on younger
consumers' judgments and decision-making and the roles of culture and self-construal in …

The objective of this study was to determine the factors influencing consumer intention to
donate blood in an emerging market setting. A quantitative research design was followed …

Purpose This study investigates advertising avoidance behavior among consumers,
specifically in the realm of meta-platforms. It explores the impacts of digital burnout …

Though the pandemic has passed, social media-based messaging continues to exhibit
COVID-19-related cues (eg, wearing a face mask to stay safe), continuing to foster …