Influence Brand Experience, Viral Marketing and Brand Image to Brand Loyalty to Service Users Streaming Spotify in Indonesia

L Philip, T Pradiani - Adi Journal On Recent Innovation, 2024 - adi-journal.org
The development of a competitive music streaming application industry has an impact on the
company's success with a focus on brand loyalty. This study aims to understand the effect of …

Navigating e-commerce loyalty: The role of e-brand experience and mediating factors in Indonesian millennial consumers

S Setiawan, M Susan, I Istiharini - Aptisi Transactions on …, 2024 - att.aptisi.or.id
The rapid growth of e-commerce has driven advancements in internet technology, attracting
consumer attention due to its benefits such as flexibility, broader market reach, lower …

The role of regtech in automating compliance and risk management

MD Firiza, N Lutfiani, ARA Zahra… - … Conference on Cyber …, 2024 - ieeexplore.ieee.org
The growing complexity of regulatory requirements in the financial services industry has
intensified the need for efficient compliance and risk management systems. Regulatory …

Mapping the information and communication technology research landscape through bibliometric analysis

U Rahardja, V Meilinda, RA Sunarjo… - 2024 3rd …, 2024 - ieeexplore.ieee.org
This study examines the significant impacts of Information and Communication Technology
(ICT) on various sectors such as education, communication, and business, highlighting the …

Detecting and tracking player in football videos using two-stage mask r-cnn Approach

AM Husein, KC Ciptady, R Suryadi… - IAIC International …, 2023 - aptikom-journal.id
Football is one of the most popular sports worldwide and capable of attracting the attention
of millions of fans to a single match in the top leagues. The English Premier League …

The Role of Financial Literacy and Fintech in Promoting Financial Inclusion

T Widiyatmoko, U Rahardja, N Septiani… - … Innovation and Its …, 2024 - ieeexplore.ieee.org
This study explores the impact of financial technology (Fintech) on the sustainable
performance of Micro and Small Enterprises (MSEs) within a university ecosystem, focusing …

A Bibliometric Analysis of Entrepreneurship Education Publications Using the Dimensions Database

A Pambudi, RA Sunarjo, SA Anjani… - 2024 3rd International …, 2024 - ieeexplore.ieee.org
Entrepreneurship education has gained significant attention, but the landscape of research
publications in this field remains underexplored. This study aims to analyze …

Risk Management for New Student Admission Information Systems at Higher Education using the Octave Allegro Approach

T Kristanto, RAS Prayoga, M Nasrullah… - IAIC International …, 2023 - aptikom-journal.id
In the current digital era, especially in the world of education, the use of information and
communication technology (ICT) is growing rapidly to meet needs. Universities rely on …

Customer Segmentation: Transformation from Data to Marketing Strategy

L Abednego, CE Nugraheni… - IAIC International …, 2023 - aptikom-journal.id
Customer segmentation plays a crucial role in modern business strategies, enabling
organizations to effectively target and personalize their marketing efforts and enhance …

Breast Cancer Screening Application Based on Android with the Certainty Factor Method

KW Anita - IAIC International Conference Series, 2023 - aptikom-journal.id
According to Globocan records, in Indonesia in 2020 there were 396.314 new cancer cases.
And 234.511 people were declared dead. Women are a group with a high risk of developing …