Consumers are conscious of increasing online purchases and demand sustainable
consumption friendly actions. Although there is increasing interest in this topic, the research …

Purpose This study aims to unveil within the current academic literature the principal
directions in the ethnic entrepreneurship and small business marketing research context …

Purpose This study aims to understand if an online dating app is considered an acceptable
channel to conduct advertising activities and understand the differences between …

The use of mobile applications (MA) and social media (SM) platforms is reshaping the
access to the internet. This study aims to analyse if consumers prefer to use a MA/SM …

Despite the increasing popularity of pay-per-click (PPC) advertising and search engine
optimization within the financial industry, there is a notable lack of research on the …

The purpose of this research is to identify and measure the relationship between escape
from negative feelings, gratitude, altruism, and willingness to donate among Instagram …

This study intends to unfold consumers' perceptions of the trust issues of digital marketing
during online purchases. It followed a survey of 375 customers with purposive sampling. The …

Потребители осознают быстрый рост количества онлайн-покупок и развития онлайн-
сервисов и требуют конкретных действий, направленных на улучшение качества …

This research gave an insight to the concept of transaction experience and established it as
a construct; by defining and by establishing measures for the construct. The study also …