This study aims to identify research trends associated with the development of brand
management in the tourism sector. To this end, bibliometric analysis has been carried out …

The current ocean city development is witnessing a “transitional period” amid modernization
and globalization. It has become a consensus of urban development to shape urban cultural …

Purpose The purpose of this paper is to investigate the influence of tourists'
sociodemographic characteristics on their perception of destination personality and …

City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and
improve the community's quality of life. Various ways are done to show the uniqueness and …

Purpose In times of strong global competition and worldwide economic downturn, there is an
imperative need for public services organizations to reform and improve their quality. These …

This longitudinal study examines municipal branding strategies of Polish, Norwegian, and
Ukrainian municipalities on Facebook. We examine cross-national similarities and …

Nowadays, the research focus is mainly on how tourists perceive the destination image,
while the local community, as a very important key actor, is very often neglected in the …

The aim of the paper is to show the influence of cultural intelligence in the acceptance of
foreign brands and how these insights can help multinational companies in shaping and …

O e-commerce se difundiu amplamente na última década, obtendo crescimento
intensificado durante o período de pandemia da COVID-19 e suas incessantes variantes …

Purpose: For a visitor to choose a travel destination, one of the critical features to be chosen
is the area's cuisine. It's not a generic necessity, but a massive draw to distinctive locations …