We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …

In the increasingly complex retailing environment, more and more retailers operate in more
than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic …

As mobile wallets are in constant demand and growing over the past few years, there is a
need to identify views of different stakeholders involved in the process. Several studies have …

Survival in today's economic climate and competitive retail environment requires more than
just low prices and innovative products. To compete effectively, businesses must focus on …

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market
paperbacks) and reviews all major book categories to present a comprehensive overview of …

With the increasing popularity of the internet, the market is now flooded with internet-based
services; one of the most important amongst all, is digital payment. By investigating the direct …

Purpose As mobile payment systems have been in constant demand and are increasing in
recent years, the various stakeholders involved in the process need to be identified. The …

The academic literature generally asserts that omnichannel strategies create value
throughout the customer journey based on the principle of synergy between channels …

Purpose The purpose of this paper is twofold: first, to clarify what specific behaviors are
involved in consumers' partial switching in mobile application (app) usage, and, second, to …

In a previous review article [Brown, James R. and Dant, Rajiv P.(2008a),“Scientific Method
and Retailing Research: A Retrospective,” Journal of Retailing, 84 (April), 1–13], we had …