Both the use of Web sites and the empirical knowledge as to what constitutes effective Web
site design has grown exponentially in recent years. The aim of the current article is to …

Eye Tracking for User Experience Design explores the many applications of eye tracking to
better understand how users view and interact with technology. Ten leading experts in eye …

The advent of Web 2.0 is changing tourists' behaviors, prompting them to take on a more
active role in preparing their travel plans. It is also leading tourism companies to have to …

Electronic word of mouth (eWoM) messages are increasingly consequential for consumers'
decisions regarding products/services. This has led to a large body of scholarly research on …

Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …

User experience research aims to understand a user's point of view. Because eye tracking
allows us to literally see through a user's eyes, it can serve as a valuable tool in web studies …

Abstract In Cognitive Fit Theory (CFT) based research, there is a consensus about cognitive
effort as the underlying mechanism impacting performance. Although critical to the theory …

Computerized systems play a significant role in today's fast-paced digital economy. Because
task demand is a major factor that influences how computerized systems are used to make …

The visual complexity of interface plays a crucial role in user experience. Previous studies
have extensively investigated website complexity, while the visual complexity of mobile …

We investigate how the selection of assurance topics and the format of their communication
influence the credibility perception of sustainability report readers. This is important because …