This study aims to identify, analyse, and rank the critical factors affecting social media usage
in Egyptian SMEs. This study proposed Technology-Organisation-Environment-Individual …

Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

Purpose: Investigate the influence of the marketing mix on consumer purchase intentions
and its impact on consumer purchasing decisions for Somethinc products in Indonesia. In …

The attentive training and development practices cultivate a positive attitude towards the
organization by nurturing employee behavior and ultimately contribute to organization's …

This paper analyzes the changing trend of international cooperation and research topics on
social media and entrepreneurship in the past decade. Through the bibliometric analysis of …

The hospitality sector is a highly labour-intensive field. A highly efficient workforce is needed
to ensure the success of any company in this field. However, this is one of those fields that …

Consumers' shop online because of their declining interest in traditional shopping formats
and by the intervention of the internet is continuing its momentum in consumers' daily lives …

Tutkielmassa tarkastellaan aloittavien joogayrittäjien viestintäosaamiseen ja liiketoimintaan
liittyviä tarpeita hyvinvointialan kentällä Suomessa. Tutkimuksen tavoite jakautui kahteen …

The selection of social media content format and platform (s) is crucial parallel following the
increasing usage of social media as a marketing tool for small business owners. Posts …

The objectives of this research were 1) to identify the products and brand factors influencing
the online impulse buying; 2) to study the products and brand factors affecting the …