An Experimental Analysis of Association Rule Mining Algorithms to Extract Strong and Interesting Association Rules

G Vineela, M Alekhya, A Jayanth… - … on Advances in …, 2024 - ieeexplore.ieee.org
In the dynamic realm of market basket analysis, understanding customer purchase patterns
is paramount for strategic decision-making. This research embarked on an exploratory …

[HTML][HTML] Analysis of Changes in Customers' Market Basket Across Different Branches of a Chain Store Using Association Rules Technique and Its Impact on Product …

RA Ashlaghi, P Mohammadi, B Ostadi - Open Access Library Journal, 2024 - scirp.org
Is the shopping basket composition the same across different branches of a multi-branch
store? Is the association between products the same in all chain store branches? In this …