Parasocial relationships and YouTube addiction: The role of viewer and YouTuber video characteristics
P de Bérail, C Bungener - Psychology of Language and …, 2022 - sciendo.com
YouTube is a popular social media platform that fosters the development of social bonds
between viewers and YouTubers called parasocial relationships (PSR). These relationships …
between viewers and YouTubers called parasocial relationships (PSR). These relationships …