Consumer innovativeness refers to the tendency to purchase and use new products more
quickly and more often than other people, which reflects an important personality trait …

Abstract The excitement surrounding Artificial Intelligence (AI) is palpable. It is rapidly
gaining prevalence in academia, business, and personal use. In particular, the emergence …

This paper reviews the research ideas around consumer response to product design. From
the product side, we discuss the most significant design features preferred by average …

Although several studies have found a positive effect of consumer innovativeness on
organic food adoption behavior, little research has explored how different sub-dimensions of …

Drawing on masstige theory, theory of consumption values, and generational cohort theory,
we examine whether product design influences masstige brand passion (MBP). We also …

Purpose This study aims to examine the moderated-mediation impact of consumer
involvement and destination preference on travel intentions. Stimulus-Organism-Response …

This paper addresses the relationship between brand logo symmetry and product design
inferences. By relying on the theoretical concepts of consumer self-congruity and spillover …

Many consumers adopt electric vehicles (EVs) not only for mobility but also to define and
express their self-images through the symbolic meaning of EVs. Through two studies with …

Using partial least squares-structural equation modeling and Hayes PROCESS Macros, this
study posits that product design triggers product loyalty and museum visit intention. The …

Product design is at the heart of luxury brands. While prior research has focused on the
antecedents of product design value perception (PDVP) or on the relationship between …