Introduction to Positive Media Psychology summarizes and synthesizes the key concepts,
theories, and empirical findings on the positive emotional, cognitive, and behavioral effects …

Purpose This study aims to explore the impact of social media influencers'(SMIs) intimate
self-disclosure on consumers' purchase intentions, with a focus on the role of parasocial …

Voice assistants are changing the way consumers shop. Guided by the anthropomorphism
literature and parasocial interaction theory, this study investigated how the new unique …

Linking back to, the present approach conceptualizes and empirically examines viewers'
parasocial interaction experience with a TV performer. Causes and outcomes of parasocial …

Through analysis of five focus groups with people who “usually (more often than not)
listened to at least one podcast episode a week” in the last two months, this uses and …

In recent years, the number of players of otome games, which target the niche market of
young females, has been rapidly increasing in Asia. Although previous studies have …

What makes virtual violence enjoyable rather than aversive? Two 2× 2 experiments tested
the assumption that moral disengagement cues provided by a violent video game's narrative …

Research on parasocial interactions (PSI) and parasocial relationships (PSR) refers back to
a tradition of 50 years. However, research on both phenomena still suffers from overlapping …

Podcasts have been on the rise recently with both audience numbers and advertising
revenue increasing. Scholars have been scrutinizing the medium for quite some time …

The article proposes a theoretical model of the development of parasocial relationships
(PSRs) building on Knapp's model of relationship development. Through synthesis of …