The COVID-19 pandemic has altered consumer behaviour, leading to varying levels of
perceived risk for different products and services. Companies must reassess their market …

The present study examined why live-stream commerce is superior to traditional e-
commerce since its retail sales have been booming in China and the communication style …

Under the background of technological revolutions, counter-globalization and industrial
changes, exploring the economic growth model has become an important issue. Hence, the …

Purpose How to improve the resilience of service firms in the crisis, such as the COVID-19
epidemic, to maintain a sustainable competitive advantage becomes a growing concern …

During the COVID-19 pandemic, older consumers have increased their usage of social
networking services (SNSs) to avoid social isolation, yet this behavior remains unexplored …

The paper studies the interactions between customers and robots within the framework of
Industry 5.0-driven services. Prior studies have explored several factors contributing to the …

Purpose Digital transformation (DT) has had a profound impact on how services are
delivered, but its effects on service frontline employees in crisis have yet to be examined …

Drawing on the literature related to value cocreation and narrative transportation, this study
proposes a framework for examining the relationships among consumer and livestreamer …

The study investigates the customers' intention to use app-based medicine services in an
emerging economy. This study explores the indirect effects of perceived usefulness …

Virtual medical tourism communities (V-MTCs) have emerged as important information
sources and social platforms for medical tourists. Drawing on value co-creation literature …