소비자의온라인패션몰아바타에대한커뮤니케이션신뢰가아바타에대한성과기대및재사용의도에미치는영향
구자성， 김찬호 - 한국의상디자인학회지, 2023 - dbpia.co.kr
This study investigates the effect of consumers' trust in communication with online fashion
mall avatars on performance expectancy and re-use intention. For the empirical study, 207 …
mall avatars on performance expectancy and re-use intention. For the empirical study, 207 …