Over the past few years, many studies have shown how territoriality can be considered a
driver for purchasing agri-food products. Products with certification of origin are perceived as …

The growing interest in consumer behavior in the digital environment is leading scholars
and companies to focus on consumer behavior and choices on digital platforms, such as the …

The study of neurophysiological processes during esports training is an expanding field of
research, with previous studies investigating the effects of colours in enhancing both the …

The ability to manage the emotions has been associated to the Emotional Styles (ES), a set
of coherent ways to deal with life's experiences. Recently, the Emotional Style Questionnaire …

Il presente elaborato si focalizza sulla connessione tra Consumer Neuroscience e Brand
Relationship con un focus specifico sul Sé del consumatore, analizzato attraverso uno …