Showing the impact of pro-environmental behavior is crucial to its adoption. In this paper, we
introduce behavioral impact messages, which attempt to persuade people by displaying …

Consumers, nowadays, are becoming mindful of environmental issues than ever. The rising
concerns for the adverse effects of consumption on environmental sustainability are leading …

Sustainable packaging is gaining increasing prominence as a factor in consumer decision-
making. This research aims to review and synthesise the literature addressing sustainable …

Customers are diverse, and their preferences have changed tremendously, especially post-
pandemic, as many business organizations are facing major challenges in meeting those …

The purpose of this paper is to model the antecedents of consumers' willingness to pay for
eco‐labelled food products. This research utilizes the Theory of Planned Behaviour to model …

Biodiversity loss driven by intensive livestock farming constitutes a major threat to the
resilience of food systems. Grazing-based beef production, by contrast, supports ecosystem …

Purpose The importance of packaging attributes for purchase decisions has generated
interest in the research and food industry. As a matter of fact, innovation in packaging is …

Considering the increasing demand for more sustainable products across many industries,
eco-labels are a useful tool for communicating the sustainability-related performance of a …

An eco-label is an important tool for identifying green products in the marketplace. Most eco-
labels, however, present a single icon that is simple and carries limited information, thus …

Extrinsic product cues have been reported to affect consumers' perception of food. The aim
of the study was to investigate how consumer acceptability and emotional responses to …