Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
What are the effects of a brand's owned social media? This meta-analysis examines the
impact of owned social media on social media engagement and sales. Whereas the findings …
impact of owned social media on social media engagement and sales. Whereas the findings …
Influence of augmented reality product display on consumers' product attitudes: A product uncertainty reduction perspective
C Sun, Y Fang, M Kong, X Chen, Y Liu - Journal of Retailing and Consumer …, 2022 - Elsevier
In the online retail market, consumers' uncertainty about products caused by the physical
separation between consumers and products has long been an obstacle. In recent years …
separation between consumers and products has long been an obstacle. In recent years …
A consumer-based taxonomy of digital customer engagement practices
Consumers can engage with brands online in a variety of ways, ranging from playing a
branded game to writing a review or viewing branded content. This work presents a …
branded game to writing a review or viewing branded content. This work presents a …
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
WL Lee, CH Liu, TW Tseng - Journal of Retailing and Consumer Services, 2022 - Elsevier
In the service industry, word of mouth (WOM) has become an important indicator for
influencing customer behaviour and developing marketing strategies. The current study …
influencing customer behaviour and developing marketing strategies. The current study …
[HTML][HTML] Searching for word of mouth in the digital age: Determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
M Bartschat, G Cziehso, T Hennig-Thurau - Journal of Business Research, 2022 - Elsevier
In the digital era, consumers choose among various types of word of mouth (WOM) when
searching for product information. This research investigates how consumers allocate their …
searching for product information. This research investigates how consumers allocate their …
[HTML][HTML] Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture
G Agag, BA Durrani, ZH Abdelmoety, MM Daher… - Journal of Business …, 2024 - Elsevier
Our paper explores how individual customers' promoter scores are linked to their electronic
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …
Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting
The purpose of this study is to investigate the brand hate phenomenon for service products
in a cross-channel setting (offline/online environment). To reach this objective, structural …
in a cross-channel setting (offline/online environment). To reach this objective, structural …