The Internet is a communication channel that allows individuals to share information and
knowledge. However, it is not obvious why individuals share knowledge with strangers for …

Using the information systems lifecycle as a unifying framework, we review online
communities research and propose a sequence for incorporating success conditions during …

Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

There is an ongoing debate over the activities of brands and companies in social media.
Some researchers believe social media provide a unique opportunity for brands to foster …

Social media based brand communities are communities initiated on the platform of social
media. In this article, we explore whether brand communities based on social media (a …

Social media allows customers and prospects to communicate directly to your brand
representative or about your brand with their friends. However, the obvious question is: who …

In this paper, we introduce a novel sociotechnical moderation system for Reddit called
Crossmod. Through formative interviews with 11 active moderators from 10 different …

The idea of providing a guide for cultivating communities of practice seems to go against the
very nature of communities of practice. There is no prescription for success, or hard-set rules …

The meanings of brand and branding have been evolving over the past several decades.
This evolution is converging on a new conceptual logic, which views brand in terms of …

The authors develop and estimate a conceptual model of how different aspects of customers'
relationships with the brand community influence their intentions and behaviors. The authors …