Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …

This study enhances the existing literature on the role of trust and online perceived risk in
shaping consumer purchase decision-making in social commerce. The aim of this article is …

Research offers some indication that the online customers' shopping experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

This study examines the impact of digital transformation on customer value creation in the
context of small and medium-sized firms (SMEs) operating in the Made in Italy sectors, with …

The purpose of this paper is to analyse customer experience (CX) in the fintech sector.
Fintech is a dynamic and innovative field that fully benefits from advances in information and …

Suomella on edessään historiallisen suuri haaste. Kuinka käännetään eilisen menestyksen
taannut tuotantolähtöinen ajattelu siihen, millä tänään kilpaillaan: asiakaskokemukseen ja …

Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …

This study explores the relative advantage of augmented reality (AR) over web-based
product presentations. We develop a consumer response model and compare consumers' …

Companies are increasingly employing text-based chatbots as a time and cost-efficient way
to interact with customers. While companies begin to explore anthropomorphic chatbot …

Many B2B firms have widely accepted AI-based chatbots to provide human-like service
interaction at different customer touchpoints in recent years. One of the objectives behind …