Through an objective, systematic, and comprehensive review of the literature on open
innovation (OI), this article identifies gaps in existing research, and provides …

Purpose–The purpose of this paper is to summarize and classify extant research and to
better understand the past, present, and future state of the theory of value co-creation. Its …

Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …

Meeting the mobile money needs of the less privileged in developing and emerging markets
opens up enormous possibilities for banks and newly emerged financial-technology firms …

The increased presence of digital technologies in the workplace has encouraged the
workforce to acquire new competencies to face the challenges of the Fourth Industrial …

In an ever more transparent, digitalized, and connected environment, customers are
increasingly pressuring brands to embrace genuine corporate social responsibility (CSR) …

The purpose of the current study was to develop a scale to measure the consumer's
engagement with brand-related social-media content, based on three dimensions …

Social commerce is a new development in e-commerce generated by the use of social
media to empower customers to interact on the Internet. The recent advancements in ICTs …

Though crowdfunding is no longer an atypical fundraising mechanism, its practical use
remains limited, particularly when it comes to social entrepreneurship, owing to the …

The exponential growth of online brand communities has created a platform where
empowered consumers can share knowledge and experiences and participate in …