This study investigates consumers' usage of online recommendation sources and their
influence on online product choices. A 3 (websites)× 4 (recommendation sources)× 2 …

Interpersonal influences are a key explanatory variable in many marketing applications.
While individuals are frequently directed in their product choice and usage by referent others …

While the proliferation of online review websites facilitate travellers' ability to obtain
information (decrease in search costs), it makes it difficult for them to process and judge …

Consumers tend to seek heuristic information cues to simplify the amount of information
involved in tourist decisions. Accordingly, star ratings in online reviews are a critical heuristic …

This study conducted two experiments to determine the influence of review valence, review
quantity, and the interaction effects between the two among consumers designated as …

Abstract Recommender Systems (RSs) are software tools and techniques providing
suggestions for items to be of use to a user. In this introductory chapter we briefly discuss …

Online consumer reviews provide product information and recommendations from the
customer perspective. This study investigates the effects of negative online consumer …

The aim of the present study was to gain a better understanding of the content
characteristics that make online consumer reviews a useful source of consumer information …

With the increasing influence of online consumer reviews (OCRs) on a consumer's decision
making, online sellers have begun to embed the OCRs in their advertisements (OEAs). This …

Previous research has shown that people are influenced by others when making decisions.
This work presents three studies examining herding in product choices on the Internet. The …