[HTML][HTML] Does price disclosure in pharmaceutical advertising result in price transparency? Evidence from a randomized experiment
IL Hollin, JG Ball - Exploratory Research in Clinical and Social Pharmacy, 2022 - Elsevier
Background Policies that mandate list price disclosure in direct-to-consumer pharmaceutical
advertising (DTCPA) cite price transparency among the benefits. The expectation is that …
advertising (DTCPA) cite price transparency among the benefits. The expectation is that …
Caring or compulsion? The effects of consumer attributions of risk information disclosure in direct‐to‐consumer prescription drug advertising
JG Ball - Journal of Consumer Affairs, 2018 - Wiley Online Library
Direct‐to‐consumer prescription drug advertising (DTCA) is mandated to provide
information about drug risks in addition to promoting drug benefits. The disclosure of drug …
information about drug risks in addition to promoting drug benefits. The disclosure of drug …
Benefits, discounts, features, and value as communication foci in selling: Exploring concepts, drivers, and outcomes
M Klarmann, M Wouters - Journal of Personal selling & sales …, 2023 - Taylor & Francis
Customers in business markets face difficult choice problems. Depending on the customer's
choice construal, in terms of the customer's criteria and the tradeoffs the customer wants to …
choice construal, in terms of the customer's criteria and the tradeoffs the customer wants to …
Attention to price disclosures in direct-to-consumer prescription drug advertising and the impact on drug perceptions
JG Ball, IL Hollin - Research in Social and Administrative Pharmacy, 2022 - Elsevier
Background Mandatory disclosure of the price of prescription drugs within direct-to-
consumer pharmaceutical advertisements (DTCA) has been proposed as a potential means …
consumer pharmaceutical advertisements (DTCA) has been proposed as a potential means …
The effect of DTC advertisement content on belief tenacity: A study of appeals and argument types
N Jalnawala, NE Wilkin - Research in Social and Administrative Pharmacy, 2007 - Elsevier
BACKGROUND: Direct-to-consumer advertising (DTCA) has an influence on patients'
perceptions, awareness, and behaviors. Inoculation theory and the model of belief …
perceptions, awareness, and behaviors. Inoculation theory and the model of belief …
Certified personal trainers and physicians: An evaluation of consumer preference, influence, and decision making on intent to use a weight-loss medication
LL Lobb - 2014 - egrove.olemiss.edu
In health-related behavioral decision-making, the Theory of Planned Behavior (TPB) posits
that attitudes toward a behavior are the function of three metrics: beliefs and strengths of …
that attitudes toward a behavior are the function of three metrics: beliefs and strengths of …
Effects of Off-Label Prescribing on Patient Decision Making
D Paul - 2012 - egrove.olemiss.edu
Objectives: Despite the comuse of off-label prescribing in the US, no research has been
conducted to understand the impact of off-label prescribing on patient decision making. This …
conducted to understand the impact of off-label prescribing on patient decision making. This …