The article aims to show the role (benefits and challenges) of AI-powered digital marketing
tools for marketers in the age of digital transformation. The considerations were related to …

The use of AI-based solutions is currently discussed in relation to various industries. The
proliferation of tools based on generative artificial intelligence (GAI), including the …

This study investigates the transformative impact of AI-based Decision Support Systems
(DSS) and Big Data Analytics (BDA) on student innovation and employability skills in an era …

The aim of the article is to show the role played by AI-powered tools in measuring the
effectiveness of digital communication in social media using a university case study …

AI is transforming the traditional education system globally. The traditional education system
based on historical paradigms has a very feeble scope for creating an interactive …

Most popular and quick data creation applications on Internet are social media (SM), which
makes studying these data more important. However, it is difficult to analyse such large …

This research aims to demystify the dynamic determinants of generative artificial intelligence
(AI) literacy for adaptable sustainable education (ASE) through the application of multistage …

This research delves into the effect of artificial intelligence on white-collar occupations,
specifically within marketing and business. As the integration of AI tools in the workforce …

The higher education system has undergone substantial changes as it struggles to provide a
viable educational system and transversal capabilities for market demands (Bucea-Manea …

WhatsApp is one of the most practical, cost-effective, and communicative mobile
applications for college students to enhance their speaking skills. This study reconciled to …