Abstract Word-of-mouth (WOM) in the business-to-business (B2B) context is of great interest
to business managers and academic researchers. Firms often use B2B WOM not only …

Purpose This study aims to investigate the relationship between geographic diversification
(GD) and export performance (EP) by analysing a sample of small exporters in an emerging …

This instrumental case study's objective is to understand the target market strategies of
technology oriented, service intensive, transnational entrepreneurs (TEs). Existing studies …

Purpose While coopetition (cooperation among competitors) has been widely researched in
domestic settings, relatively less work has evaluated how small exporters engage in these …

Purpose This study aims to examine the relevance of strategic marketing planning in this
agile era and its effect on firms' international performance and explores conditions under …

Purpose The current study immerses itself in the realm of diversification prospects within a
select group of preeminent global stock exchanges. Specifically, the study casts its …

The impact of global challenges is in the focus of trade and economic cooperation of
interacting actors for the development of joint strategies, priority areas and programs for the …

Влияние глобальных вызовов находится в центре внимания торгово-экономического
сотрудничества взаимодействующих акторов для разработки совместных стратегий …

The paper tackles the issue of the selection of appropriate forms of internationalization on
the EU market by Polish businesses. The objective of the article is to identify appropriate …

Brand pride generates positive emotions and increases brand loyalty, leading to more
wordof-mouth advertising. It is necessary to emphasize the need to raise awareness of …