How can corporate social responsibility activities create value for stakeholders? A systematic review

J Peloza, J Shang - Journal of the academy of Marketing Science, 2011 - Springer
Corporate social responsibility (CSR) activities have the potential to create stronger
relationships between firms and stakeholders. Although marketing researchers have studied …

[HTML][HTML] Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy

JC Sanclemente-Téllez - Spanish journal of marketing-ESIC, 2017 - Elsevier
Abstract In recent years, Corporate Social Responsibility (CSR) has been addressed and
managed by all types of companies and organizations in several ways. It has also led both …

The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust

T Islam, R Islam, AH Pitafi, L Xiaobei… - Sustainable Production …, 2021 - Elsevier
Corporate social responsibility has been extensively discussed and linked to the firm
performance by the researchers. However, a significant research gap remains unexplored …

Does green intellectual capital affect green innovation performance? Evidence from the Spanish wine industry

B Marco-Lajara, PC Zaragoza-Sáez… - British Food …, 2023 - emerald.com
Purpose The purpose of this study is to focus on analyzing how the set of green intangibles
held by wineries and their members, ie green intellectual capital (GIC), affects green …

Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study

KF Latif, A Pérez, UF Sahibzada - International Journal of Hospitality …, 2020 - Elsevier
The study examines the role of customer perceptions of CSR in improving customer loyalty
by exploring its direct and mediated effects through service quality, customer satisfaction …

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

K Ramesh, R Saha, S Goswami, Sekar… - Corporate Social …, 2019 - Wiley Online Library
Corporate social responsibility (CSR) is a well‐touted term in management disciplines that
connects the business goals and societal values. CSR is used as a strategic approach that …

Modified Carroll's pyramid of corporate social responsibility to enhance organizational performance of SMEs industry

J Lu, L Ren, C Zhang, D Rong, RR Ahmed… - Journal of cleaner …, 2020 - Elsevier
Research questions/issues The study seeks to examine Carrolls' pyramid model in small-
medium enterprises (SMEs) as an effective business strategy for organizational performance …

An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

A Raza, RA Rather, MK Iqbal… - Management Research …, 2020 - emerald.com
Purpose This paper aims to address the need for a more in-depth empirical investigation of
exploring the link between the adoption of corporate social responsibility (CSR) practices …

Perceived ESG (environmental, social, governance) and consumers' responses: The mediating role of brand credibility, Brand Image, and perceived quality

HK Koh, R Burnasheva, YG Suh - Sustainability, 2022 - mdpi.com
This paper explores whether consumers' perceptions of environmental, social and
governance initiatives can impact on attitude, and how three brand-related constructs …

Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust

E Park, KJ Kim, SJ Kwon - Journal of business research, 2017 - Elsevier
Factors promoting loyalty are of great interest to both academics and practitioners because
consumer loyalty is a notable predictor of business success. This study identifies the …