We study a variant of the display-ad allocation problem where an online publisher needs to
decide which subset of advertisement slots should be used in order to fulfill guaranteed …

Online advertising is one of the most important sources of income for many online
publishers. The process is as easy as placing slots in the website and selling those slots in …

Real time bidding is one of the most popular ways of selling impressions in online
advertising, where online ad publishers allocate some blocks in their websites to sell in …

The extremely high turnover of online advertising makes it one of the most important sources
of income for many online ad publishers. Advertising through world wide web is mainly …

In this work we consider a seller who sells an item via second-price auctions with a reserve
price. By controlling the reserve price, the seller can influence the revenue from the auction …

Despite the advancement in the mathematical models for solving and modeling marketing
problems, there exists gap between model predictions and market reality. Fuzzy logic …

As connected smart devices and terminals continue to grow along with digital content, data
traffic of mobile service providers is also growing, and the price war in mobile markets is …

High turnover of online advertising and especially real time bidding makes this ad market
very attractive to beneficiary stakeholders. For publishers, it is as easy as placing some slots …

In the current economy goods and services are increasingly sold via the internet. Online
retailers, such as Amazon, offer millions of products for sale including books, mobile phones …

Advertising services or goods is crucial for sellers as their income highly depends on it. For
most of the sellers, optimizing the advertising strategy would significantly increase the …