One of the most important things leaders do is communicate. Though research on leaders'
communication has been active for half a century, to date there has been little effort to review …

A landmark publication in the social sciences, Linda Lindsey's Gender is the most
comprehensive textbook to explore gender sociologically, as a critical and fundamental …

The present study aims to contribute to the agenda setting theory and political campaign
literature by examining candidates' tweets and their effects on voter reactions in the context …

Substantially revised throughout, Political Marketing second edition continues to offer
students the most comprehensive introduction to this rapidly growing field. It provides an …

Social media's influence in the 2016 US presidential election has been stronger than it has
ever been before and has led to a loss of 'dominance'of traditional media on public opinion …

El manejo de internet y las redes sociales, especialmente Twitter y Facebook, ha sido
señalado como uno de los factores que contribuyó al triunfo de Donald Trump en las …

This study examines how female politicians are using Instagram to present themselves to
the electorate and how this affects audience engagement. A manual content analysis was …

In this article, we explore the ethno-nationalist populism of Donald Trump's Twitter
communication during the 2016 presidential campaign. We draw on insights from ethno …

Analyzing President Trump's Tweets (N= 30,386) with the first tweet starting from 4 May
2009, this article looks at the nature of his conversations with the public and the building of …

How do you produce an authentic self on social media? This question is increasingly critical
for the modern politician. Many voters prize authenticity as more important than policies, and …