The online market in India is growing at an exponential rate, predominantly driven by the
massive and extensive promotional activities. This strategy may not be appreciable in the …

This article explores the effect of store characteristics and interpersonal trust on formation of
attitude and intention to purchase from online stores in the context of online social media …

Online shopping is growing day by day with the help of technology and customer support.
Provided that India is the second largest country in terms of internet users, the purpose of the …

The goal of this study was to examine the nexus between demographic dividend type and
economic features with internet use. The data source was from the World Development …

Social media has revolutionised the ways of communication and sharing information and
interests. The rapid growth of social media and social networking sites, especially, in …

This paper reviews how social media has impacted e-commerce and marketing. Social
media has a big role today for companies and consumers. Businesses use it for …

With low-cost smartphones and affordable data packages Internet penetration is rapidly
growing in India. The research identifies the salient features of online customer behaviour in …

The change in technological area all over the world has changed the concept of information
and communication. The use of internet for commercial purposes gave rise to the existence …

Today, the emergence and rapid growth of E-commerce has triggered off many changes in
daily life. This new phenomenon has promised change, challenges and even bright future …

Online shopping has grown significantly in recent years, but is yet to reach its full potential.
Online shopping fears discourage consumers to shop online. Click only companies are …