There is growing evidence that entrepreneurship marketing is becoming an important topic
globally. The reasons for this are well founded. In a context of tumultuous global economic …

In this article, the author examines the transition from ethnic enclave to
diaspora/transnational entrepreneurship by Black African ethnic entrepreneurs in the United …

The dynamic evolution of Diaspora Entrepreneurship reflects broad range of vistas;
profoundly tensing up 'conventional wisdom', pressing knowledge boundaries and …

Purpose–The small to medium‐sized enterprises (SMEs) development has been the subject
of a growing interest among academics and practitioners, as well as multilateral institutions …

Purpose This study aims to discover how ethnic entrepreneurs actually understand the
performance of their business through clarification of key indicators they use in evaluating …

Amid mounting concerns in post-2004 Europe about economic growth and competitiveness
in global markets, immigrant/ethnic entrepreneurs successfully incorporate and manage …

The increase in globalisation requires small and medium-sized enterprises to also adopt
market-driven strategies as they are perceived to enhance the export performance of these …

This chapter discusses the process and importance of marketing planning for Small and
medium-sized enterprises (SMEs). The growing number of SMEs has intensified competition …

African Caribbean Owned Businesses (ACOBs) have been postulated as having
performance-related problems especially when compared with other ethnic minority groups …

Amid mounting concerns in post-2004 Europe about economic growth and competitiveness
in global markets, immigrant/ethnic entrepreneurs successfully incorporate and manage …