How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?

C Gu, S Lin, W Wei, C Yang, J Chen, W Miao, J Sun… - Systems, 2023 - mdpi.com
With the rapid spread of mobile devices and the Internet, mobile interactive video advertising
has become an increasingly popular means of accessing advertising information for a large …

Factors affecting the short-form video consumption on social media platforms

ST May, V Siddoo - … Conference on Digital Arts, Media and …, 2024 - ieeexplore.ieee.org
This paper aims to examine the various factors that influence the consumption of short-form
video on social media platforms. The examination includes both internal and external factors …

HierVid: Lowering the Barriers to Entry of Interactive Video Making with a Hierarchical Authoring System

W You, Z Cheng, Z Ma, G Yang, Z Zhou… - International Journal of …, 2023 - Taylor & Francis
Interactive videos have been applied to various areas due to their engagement potential and
efficiency improvement of information communication. However, creating interactive videos …

Pilot Study on user service guarantee elements for electric minivans

X Zhou, C Yoo, X Sun, Y Lai, Y Pan - Sustainability, 2022 - mdpi.com
With the introduction of “carbon neutrality”, promoting carbon peaking and carbon neutrality
has become contingent upon the vigorous development of pure electric vehicles. The …

Automatic Generation of Interactive Nonlinear Video for Online Apparel Shopping Navigation

W You, J Ji, L Sun, C Yang, M Yu… - IEEE Transactions on …, 2023 - ieeexplore.ieee.org
We present an automatic generation pipeline of interactive nonlinear video for online
apparel shopping navigation. Our approach was inspired by Google's “Messy Middle” …

Pengaruh Model Pembelajaran Problem Based Learning Berbantuan Media Video Interaktif terhadap Hasil Belajar Mata Pelajaran Projek Kreatif dan Kewirausahaan …

IM Ardita, IM Yudana, KR Dantes - … : Jurnal Pendidikan dan …, 2023 - jurnaledukasia.org
This study aims to 1) find out the differences in learning outcomes of creative and
entrepreneurial project subjects before applying the interactive video media-assisted …

Creating a Proxy Advertisement for Cognitive Response Evaluation in Visual Metaphor Studies Under Advertisement Research

P Das, G Singh, G Banik, M Majhi - International Conference on Design …, 2023 - Springer
Established business houses, start-ups, government agencies, etc., in the modern
commercial world rely heavily upon their advertisement content for their brand imaging and …

An Approach With Iterative and Incremental Development (IID) for Mobile Applications

J Ndrecaj, S Berisha, E Çunaku - Designing and Developing …, 2023 - igi-global.com
There are several studies on the software development life cycle (SDLC) and various
approaches that can be utilized in planning and designing a software project. The …

Mobile Architecture for Version Control Systems

B Rrustemi, D Baholli, H Balaj - Designing and Developing …, 2023 - igi-global.com
Mobile architecture is an essential but often overlooked aspect of mobile app development.
It determines the structure and organization of an app, and it plays a crucial role in …

The Influence Factors of Short Video Advertising in Social Electronic Commerce Shop Based on Customer Brand Engagement Model

S Surjandy, A Yusuf, RA Harum… - … on Computer Science …, 2023 - ieeexplore.ieee.org
Online shopping is now a trend, especially during the COVID pandemic. The rapid
advancement of technology causes changes in consumer purchasing behavior. One of them …