This study investigates why people choose to watch others play video games, on services
such as Twitch. Through a questionnaire study (N= 1097), we examine five distinct types of …

A primary argument for the widespread production of media violence is that audiences want
to watch violent content. This assumption is examined in this meta-analytic review of existing …

Linking back to, the present approach conceptualizes and empirically examines viewers'
parasocial interaction experience with a TV performer. Causes and outcomes of parasocial …

Media effects researchers try to isolate elements of the communicator, channel, or message
that explain the impact messages have on receivers. One view of this process emanates …

While video games have been widely investigated from the perspective of play, an emerging
online media phenomenon is the spectating of video game play, captivating millions of users …

This instructor's manual is designed to assist faculty teaching a mass communication theory
or media and society course. It offers many of the items typically found in such a manual (for …

The essential guide to decoding messages in a media-saturated world Media Literacy
teaches students how to navigate through the overwhelming flood of information found in …

This study examined whether motives and individual differences (social activity,
interpersonal interaction, locus of control, sensation-seeking, innovativeness and YouTube …

This paper applies the limited capacity model of motivated mediated messages (LC4MP) to
the problem of creating effective messages about cancer. A general description of the model …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …