Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

This study discusses residents' involvement in the co-creation of a city brand, their
perceptions about brand identity and authenticity and the fit with their sense of place. The …

Purpose Drawing on the service-dominant logic and taking a multi-stakeholder brand value
co-creation perspective, this paper aims to investigate whether positioning a place brand …

Corporations that present a distinctive and different brand identity are preferable for
customers and the market, create value, and lead in pricing. It helps customers feel the …

Social media is utilized to cultivate relationships with stakeholders in nation branding. This
study investigates stakeholder engagement on social media in China's nation branding by …

Stakeholder engagement (SE) is considered a best practice in sustainability reporting, as it
increases companies' social legitimacy and reputation. Companies have to properly …

Uneven economic development due to varying strategic resource endowments has led to
increasing competition between cities, regions and countries. This study examines the …

Purpose This study aims to examine the relationship between the personality dimensions of
consumers and celebrities; the effect of celebrity personality on attitude towards the …

Purpose This paper aims to explore the complexities of engaging with local stakeholders in
destination branding. As the main creators and drivers of the destination brand, many brand …

El mundo cada vez es más complejo y preocupado por los recursos que la compone, la
actual pandemia COVID-19 evidencia que no sólo las empresas sino también los países se …