Theory-Guided Analytics Process: Using Theories to Underpin an Analytics Process for New Banking Product Development Using Segmentation-Based Marketing …
T Lim, T Pan, CS Ong, S Chen, JJJ Chia - Analytics, 2023 - mdpi.com
Retail banking is undergoing considerable product competitiveness and disruptions. New
product development is necessary to tackle such challenges and reinvigorate product lines …
product development is necessary to tackle such challenges and reinvigorate product lines …