Solar ultraviolet (UV) exposure of people and related health risk is mainly examined by
estimating the received UV radiant exposure. However, for several effects such as DNA …

This research brings in the voice of underserved and underrepresented women of various
racial or ethnic origins and social classes, who have differing buying powers, sexual …

Previous research illustrates several attempts that consumers have made to create new
markets when marketing organizations have not responded to their desires; however …

An emerging virtual-reality technology, virtual fitting rooms (VFRs) allow online shoppers to
virtually try on clothes. Despite its increasing popularity, how VFR technology influences …

Purpose The purpose of this study was to assess the body characteristics (body size,
garment sizes worn, shape and body satisfaction) of Ethiopian young adult female …

Purpose The purpose of this study is to explore fit problems, satisfaction and preferences of
Ethiopian male consumers of ready-made garments (shirt, polo shirt, sweater and khaki and …

This study focused on developing a western-style collection incorporating Ankara textiles for
Nigerian women of varying body shapes. The collection was specifically designed for …

Purpose Body shape is a critical variable influencing consumers' garment choices (Zakaria,
2017), yet research investigating how UK females with varying body shapes evaluate and …

Clothing size works as an arbiter of the body ideal. The level of complexity required of
clothing measurement systems centres on the problem that clothing must fit closely to the …

The purpose of this study was to analyze the differences of body measurements and body
shape between US and Chinese young females and to examine how well national clothing …