The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India

S Guha, A Mandal, F Kujur - Journal of Research in Marketing and …, 2021 - emerald.com
Purpose First, this study aims to focus on the promotional part of the Indian handicraft
products through various social media platforms such as Facebook, Twitter, Instagram and …

[PDF][PDF] Handicraft innovations: A strategic approach to preserving intangible cultural heritage of Malaysia

WJW Ariffin, S Shahfiq, F Ahmad, A Ibrahim… - ISVS e-journal, 2023 - isvshome.com
Handicrafts are skilled activities made traditionally by hand rather than machines and are
usually carried out on a small scale. Handicraft products often show the value and …

Digital marketing access as a source of competitiveness in traditional Vietnamese handicraft villages

Z Vaculčíková, Z Tučková, XT Nguyen - Innovative Marketing, 2020 - publikace.k.utb.cz
Traditional handicraft villages have become an inevitable part of Vietnamese culture and
play an important socio-economic role within the country's development. However, poor …

Women's entrepreneurial resistance to the COVID-19 pandemic inside handloom family enterprises: a case study of West Bengal, India

S Basu - International Journal of Gender and Entrepreneurship, 2023 - emerald.com
Purpose In light of the COVID-19 pandemic's economic effects, this paper focuses on how
home-based women artisans running their family businesses plan their operations to …

[PDF][PDF] Export challenges to MSMEs: A case study of Indian handicraft industry

SM Ghouse - International Journal of applied business and …, 2017 - researchgate.net
The study aims to explore the various challenges experienced by the micro, small and
medium sized exporting firms of a traditional handicraft industry in an emerging economy …

[PDF][PDF] Indian handicrafts: Growing or depleting

S Jadhav - IOSR Journal of Business and Management, 2013 - academia.edu
The Indian handicraft industry forms a major part of the rich cultural heritage of the country. It
is an unorganized, decentralized, labour intensive cottage industry. Some of the strengths …

Craft product export promotion competitiveness: The mediating effect between niche differentiation strategy and export performance

S Traiyarach, J Banjongprasert - Journal of Marine Science and …, 2022 - mdpi.com
Export competitiveness is an important factor for national development and economic
growth. The craft product market is one of the commodities with high growing value. Thus …

Constructing cultural identity through weaving among Ri-Bhoi women weavers: a symbolic interactionist approach

RM Dias, JP Ogle, S Diddi - Fashion and Textiles, 2020 - Springer
With this interpretive study, we sought to understand how weaving as an activity contributed
to constructing women handloom weavers' cultural identity in the region of Ri-Bhoi, a district …

Evolving host socio-demographical determinants towards Himalayan handicraft industry

S Sharma, S Sinha, D Sahoo - International Journal of Asian …, 2021 - igi-global.com
Himachal Pradesh is widely known for its beauty, culture and heritage. The handicrafts of
this region maintain cultural integrity among themselves and show it to the rest of the world …

Handicraft sector: The comforting sector of employment review

J Ahmad Bhat, P Yadav - Management Studies and Economic Systems, 2016 - msaes.org
The employment is a requisite if one wants to have a normal life, decent meals and a place
to stay; it socializes the people and gives them some survival and esteem feeling in the …