A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

The evaluation of information systems (IS) models, which are employed to research the
adoption or acceptance of metaverse systems, is thought to be a subject of major …

Abstract Information technologies exist to enable us to either do things we have not done
before or do familiar things more efficiently. Metaverse (ie extended reality: XR) enables …

The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

COVID-19 brought the global tourism industry to a standstill. In response, various tourism
stakeholders adopted innovative approaches such as virtual tours (VTs) to keep their …

Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over
the last few decades including improvements in immersion and the feeling of telepresence …

The deterioration of attractions, landmarks, artefacts and destinations is a critical issue
facing tourism across the world. The closure of tourism sites and attractions is increasingly …

Although virtual reality (VR) is an emerging technology in tourism, little research has been
conducted on what factors make consumers visit destinations presented by VR. To address …

Rapid advancement in immersive technology and the global response to the COVID-19
pandemic will catalyze Extended Reality in tourism. This research letter draws from …