Spain is a global leader in the wine sector in terms of production capacity, which is in stark
contrast to its low domestic wine consumption. This situation forces Spanish producers to …

Sažetak Organic agri-food products in Spain face major commercial prob-lems in the home
market as a result of consumers' lack of informa-tion about this type of product and difficulties …

In an increasingly technology-oriented society, companies should ensure not only that they
have an Internet presence but also that they are conveying the right image. According to the …

Business use of web sites as integral tools in business strategies has intensified during the
last decades. From the very beginning, the adoption of distribution channels via the Internet …

The context of the COVID pandemic has accelerated the pace of the digitalization of society,
especially of its business fabric. Among the various applications offered by the Internet …

Among the various information and telecommunication technologies available today,
internet is certainly the most innovative and useful in terms of marketing potentialities …

In this chapter, the authors study agro food SMEs and especially SMEs in the wine sector,
which combine several common characteristics, and they make a comparison between e …

Spain is the world leader in olive oil production. The aim of this article is to analyze the type
of non-financial information (CSR) that companies in the sector disseminate on their …

In an increasingly technology-oriented society, companies should ensure not only that they
have an Internet presence but also that they are conveying the right image. According to the …

The spread of modern information and communication technologies (ICTs) in the present
economic context has led to new ways of carrying out commercial activities. A large body of …