Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …

The management literature is paying increasing attention to the phenomenon of imitation.
However, there are several gaps in understanding what drives firms' imitative behaviors …

Dieses bewährte Standardwerk liefert Studierenden im Bachelor-und Masterprogramm
sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet sich …

This article reflects upon and updates our prize‐winning paper,'First‐mover
advantages,'which was published in SMJ 10 years ago. We discuss the evolution of the …

Although scholars have long recognized the increased mortality risk that new ventures face
in terms of a “liability of newness,” most of the discussion around this risk has been in terms …

Das Zusammenspiel von strategischem Management und Controlling schafft die Basis, um
Potenziale voll auszuschöpfen. Wie Geschäfts-und Unternehmensstrategien systematisch …

Although pioneers outsell late movers in many markets, in some cases innovative late entry
has produced some remarkably successful brands that outsell pioneers. The mechanisms …

Are marketing efforts able to affect long-term trends in sales or other performance
measures? Answering this question is essential for the creation of marketing strategies that …

Recent research on the pioneering advantage has shown that consumers often prefer
pioneering brands to follower brands. Recent research on consumer choice suggests that …

This paper proposes an empirical test of several hypotheses linking age, order of entry, and
strategic orientations to a firm's performance. Three strategies are defined: cost-leadership …