The use of online social networks has made significant progress in recent years as the use
of the Internet has become widespread worldwide as the technological infrastructure and the …

Selling Digital Music, Formatting Culture documents the transition of recorded music on CDs
to music as digital files on computers. More than two decades after the first digital music files …

Opinion leaders are the people in a social network who have the greatest influence on other
people's acknowledgment or adoption of products/services in the diffusion process of …

The notion of design thinking or 'design as a state-of-mind'and its articulation through design
orientation implies that true innovation is a company-wide phenomenon and cannot be left …

Purpose–The impact of colour is acknowledged, yet empirical studies on colours with
marketing implications are rare. The paper seeks to advance our understanding of the role …

Government's engagement with tourism and in the development of the sector is widely
accepted but academic debate about the form and level of such involvement is limited. This …

With the widespread adoption of social media, online learning communities are perceived
as a network of knowledge comprised of interconnected individuals with varying roles …

Purpose The purpose of this study is to compare online and in-store shoppers motivations
based on product type. Design/methodology/approach Means-end approach was used to …

Long gone are the days where a brand was merely a logo or trademark that distinguished a
company's products from those of competitors. The fastest-growing sectors of the modern …

Today there are more technology, technologists, knowledge and experts than at any time in
human history; but from a global perspective, it is difficult to argue that this accumulation of …