[PDF][PDF] Finding the gimmick: Identifying brand identities and creative marketing strategies in the Brisbane independent music market

CP Langham - 2018 - eprints.qut.edu.au
This project explored the use of brand identities in Brisbane independent music marketing.
The thesis explored how these strategies were perceived by music consumers and industry …

It's Not The Heat, It's The Humidity: Developing a practice-based method for cultural history curation and dissemination

TJ Willsteed - 2017 - eprints.qut.edu.au
This research contributes new knowledge about the curation and presentation of cultural
history. Relationships between curation and performance were tested through the …