Impact of social media influencers on customer engagement and purchase intention: A meta-analysis
This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …
characteristics of social media influencers on customer engagement and purchase intention …
Influencer relations: Establishing the concept and process for public relations
Despite the recent influx of studies examining the role of influencers in a campaign, most
studies examine influencer marketing, leaving the public relations approach to influencers …
studies examine influencer marketing, leaving the public relations approach to influencers …
How generation X and millennials perceive influencers' recommendations: Perceived trustworthiness, product involvement, and perceived risk
LJ Cabeza-Ramírez, FJ Fuentes-García… - Journal of Theoretical …, 2022 - mdpi.com
Previous literature has found underlying differences in purchasing behaviors, consumption
habits, and Internet and social media usage between Generation X and Millennials. The …
habits, and Internet and social media usage between Generation X and Millennials. The …
[HTML][HTML] Brand–SMI collaboration in influencer marketing campaigns: A transaction cost economics perspective
Brands are showing an increasing appetite for influencer marketing campaigns in order to
accentuate the exclusivity of their products. While the literature supports influencer …
accentuate the exclusivity of their products. While the literature supports influencer …
Fostering parasocial relationships with virtual influencers in the uncanny valley: anthropomorphism, autonomy, and a multigroup comparison
The rise of virtual influencers has significantly transformed the dynamics of influencer-
follower relationships. Integrating uncanny valley and parasocial relationship theories, in …
follower relationships. Integrating uncanny valley and parasocial relationship theories, in …
From likes to sustainability: How social media influencers are changing the way we consume
N Vilkaite-Vaitone - Sustainability, 2024 - mdpi.com
Social media has become an integral part of our daily lives. Influencers have emerged as
significant players in promoting sustainable consumption in recent years. With their reach …
significant players in promoting sustainable consumption in recent years. With their reach …
From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers
As the use of AI-powered virtual influencers flourishes in the marketing world, it is unclear
how effective these influencers are as advocates for social causes. Through four pre …
how effective these influencers are as advocates for social causes. Through four pre …
Exploring social media influencers' moral dilemmas through role theory
N Grgurić Čop, B Culiberg… - Journal of Marketing …, 2024 - Taylor & Francis
This study examines how social media influencers (SMIs) perceive their role in the complex
relationships between brands, followers, and society, the moral dilemmas they face, and …
relationships between brands, followers, and society, the moral dilemmas they face, and …
A qualitative study exploring teenagers and their parents' ethical judgments toward influencers as brand ambassadors
Purpose The purpose of this study is exploring teenagers'(aged 11–17) and their parents'
reflections and insights regarding influencer marketing on social media, with a particular …
reflections and insights regarding influencer marketing on social media, with a particular …
What else is new about social media influencers? Uncovering their relation and content strategies, and the downsides of being famous
Prior research on social media influencers (SMIs) often examined questions such as their
model of communication with followers, ethical concerns, motivations, and ways of gaining …
model of communication with followers, ethical concerns, motivations, and ways of gaining …